1. Determine the best time and frequency for communicating with your followers.
One of the most important aspects of increasing engagement is to optimise your frequency and timing. Think about going to a flower shop. The first and second time you go, you will most likely have little interaction with the florist, getting the flowers, and leave. After the second time, the florist will recognise you and remember your order (message). However, if you go there on the same day and at the same hour for months, you will most likely arrive with your favourite bouquet already completed and a high level of engagement.
What we try to say here is that repetition is the key. Make sure that your followers will not forget you or even worse: Unfollow you. For Instagram, it is advisable to upload 1.5 times per day or more. For the timing, we advise you to post between 10 am and 11 am. These are statistically the perfect time to receive the most engagement.
Now that you’ve learned a little more about the best frequency and time to post your content, you’ll need to start managing it like a pro as well. Setting alarms and having sticky notes all over your desk are, of course, no longer acceptable in this day and age. The Next Ad wants to make your life easier by providing an automatic content publisher.
This Publisher allows you to create posts for each platform and to schedule the release date and time in the calendar. This means you’ll only have to set up your organic content promotion once a month (or even more in advance) so you don’t have to worry about all the different posting times of the social media platforms.
Using the publisher tool is easy, and you can use this article as a guide for setting it up.