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7 Tips to Create Engaging Content for your Socials

Engaging and interesting content will help you gain a competitive advantage in the crowded social media market. In this article, we'll give you some practical ideas to boost your creativity.

1. Make real-time content

Learn about your target audience’s interests and create content accordingly. Learn about the events and programs they attend and watch on television, such as soccer games, motorcycle races, and movie award ceremonies. Learn about the events that your readers are interested in during a specific time period, such as school and college exams, Father’s Day, summer vacation, and others. We understand it can be hard to keep track of all of these special days/events and for that reason, we advise you to take a look at this calendar (Dutch) or this calendar (English). 

This can assist you in creating real-time contextual content to capture the attention of your readers. 

2. Provide original and distinctive content

Don’t plagiarise content from other websites; instead, provide value with your own unique content. This will help you stand out from the crowd and entice readers to become interested followers. Write and share blog articles about your company and products on social media to increase traffic to your website. Lists, curated content, weekly round-ups, how-to articles, news, and case studies are popular blog content subjects that are widely shared on social media. Create community forums and incentives to entice visitors to your social pages.

hastag use

3. Use popular hashtags

Hashtags like #FlashbackFriday (#FBF), #ThrowbackThursday (#TBT), #MotivationMonday, and #MondayMantra are popular and can help your business. #FBF and #TBT takes readers down memory lane by sharing amusing pictures and facts from the past. #MotivationMonday and #MondayMantra are great ways to share motivational and inspiring quotes.

4. Deliver useful infographics

Infographics combine statistics, facts, and information with images to make them easy to understand for the audience. Visual infographics are widely shared on social media. If you don’t have the time to create infographics, you can simply use basic graphics or pictures to share statistics and draw the attention of readers.

5. Pay attention to feedback

Value your fans’ and followers’ opinions and feedback, and make them feel as though your company values their input. To gather feedback on your services and products, you can use polls, surveys, and simple questions. Pay attention to your readers’ concerns, issues, and questions. You can also ask for predictions to engage your followers.

Feedback of customers

6. Thank your followers

Share your followers’ content on your social media pages to build a stronger relationship with them. This can help you strengthen your relationship with your readers while also providing more content to post on your social media sites. As a result, it is a win-win situation. Select a “follower of the month” to recognise your brand’s ambassadors and evangelists.
Starbucks, for example, posts images of its customers on its feed, encouraging them to share images of this coffee brand in order to appear on the company’s social pages. You can also go above and beyond a simple “thank you” by organising giveaways and contests to engage your audience.

humor

7. Make use of humor

Don’t be solemn about your business all the time; instead, use humor to engage your followers. It would be ideal if you could accomplish both objectives at the same time. Make your customers laugh and you’ll form a stronger bond. Sharing a meme or comic, celebrating unusual holidays, posting ‘truth or myth’ questions, and asking silly questions are all examples of humorous content ideas.

That’s it. Get started! 

We hope that you will be able to use the creative ideas presented in this article to share informative and engaging content with your social media audience. If you have any other interesting ideas on this topic, please share them with us.

You can easily create your publisher account via this link. Together with your creativity and our tool you will be able to create an amazing social media account for your business! 

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