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Company Update

Your Personal UTM Tag Builder

Sanne Kruis

The Marketing Manager of The Next Ad.

Apr 13, 2017

Creating UTM tags manually is from now on one for ‘back in the days’. We’ve improved our platform and developed a new feature for you: the awesome UTM tag builder.

Your Personal UTM Tag Builder

Creating UTM tags manually is from now on one for ‘back in the days’. We’ve improved our platform and developed a new feature for you: the awesome UTM tag builder.

Yes, that’s right. The long days of manually building your own UTM tags are over. We now provide you with a super handy – automatic – template that you can use when building ads. Don’t worry, you can still use the way you’re used to work with, but why wouldn’t you take advantage of the new URL tag builder?!

To keep track on your marketing performances and to make it easier to use, the default option in The Next Ad will be to use the URL tag builder. This allows you to track traffic originating from a certain ad set or ad to your website and measure how well certain parts or elements of your campaign are performing.

This is how it works

In the advanced options of an ad set or ad creative you will find the URL tags. By default the custom URL tags – called a set of query string parameter – will automatically be added to the URL’s. You can switch the ‘define my custom URL tags’ off to create UTM tags yourself using our form in two ways:

  • Add custom parameters without using the templates. Each URL tag will need a key and the value
  • Or use one of the templates, which allow you to select predefined URL tags to use. 5 rows will be added with the following keys:
  •  utm_source
  •  utm_medium
  •  utm_campaign
  •  utm_term
  • utm_content

Finally, a preview of the URL will be shown during the creation process of UTM tags.

Good to know

If you select to create multi ads, the only difference between creatives will be the ad group name. So, it can be added as a token if you want to do so.

And this is what the UTM Tag template looks like

Questions about our newest feature?

If you have any questions about our newest feature, please feel free to drop us a chat in the app or by sending an email to success@thenextad.io. We will be happy to discuss the best way of analysing your campaigns.

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Sanne Kruis

The Marketing Manager of The Next Ad. Passionate about Marketing, Digital (Advertising), Project Management, volleyball player and loves to socialise. Nice to meet you!

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