Optimise Campaigns Automatically based on Custom Events
Jan 3, 2017
Jan 3, 2017
We’re happy to announce another great improvement to our Optimisation Algorithm. Previously, we’ve upgraded the Hyper Optimisation to make it possible to set a fixed KPI on top of the classic Hyper Optimisation.
We’re happy to announce another great improvement to our Optimisation Algorithm. Previously, we’ve upgraded the Hyper Optimisation to make it possible to set a fixed KPI on top of the classic Hyper Optimisation. Now we introduce to you another improvement to our optimisation: the possibility to optimise your campaigns on all different standard Facebook pixel events, plus all custom events that you’ve created!
Let me give you an example of how it can be used. When you have a website conversion campaign, in which you haven’t got a lot of purchases yet, you can optimise your campaigns based on the pixel event “Add To Cart [Pixel]”.
This can work in two different ways: Hyper Optimisation shifts budget towards the ad sets with more Adds To Cart, or our optimisation algorithm shifts your budget towards the ad sets with a lower Cost Per Add to Cart.
Go to your Hyper Optimisation settings to see the list of all the optimisation KPI’s. This list now includes your pixel events and custom events, plus [Pixel] at the back of the event name.
Campaigns can be optimised based on the best performance of the given KPI (e.g. Cost per Action, Clicks, etc.) This optimisation goal will shift the budget to the best performing ad sets and rotate ad creatives automatically to prevent ad fatigue.
As part of the best performance optimisation goal, you’re also able to optimise campaigns based on custom events and Facebook pixels. This way of campaign optimisation is based on all Facebook pixel events, plus all custom events that you’ve created. Using the best performance optimisation goal with a Facebook pixel event or custom event KPI, you’re able to optimise website conversion campaigns based on “Add To Cart” events instead of conversions.
On the other hand you’re able to optimise campaigns based on a fixed CPA limit to keep the CPA below a given value. The budget will automatically be shifted from a bad performing ad set to the best performing ad set. If we can’t find an ad set that’s performing the best, based on your given value, we will save your money in what we’ve called a reserve pool. Doing this we give the ad set a chance to perform better and slightly shift the budget accordingly.
If you have any questions about the new way of automatic optimisation, please feel free to drop us a chat in the app or by sending an email to firstname.lastname@example.org. We will be happy to discuss the best way of optimisation for your campaigns.