Informative
Industry Update
Facebook Messenger Plug-In for Websites
Facebook takes customer interaction to a new level by introducing a Customer Chat plug-in. Businesses can install this plug-in on their website and integrate Facebook Messenger in it. At the moment, this new feature is in closed beta and thus only available to a few businesses that are testing it but can be used by everyone in the near future.
Read ArticleJohanna Drouin
Strategy
8 Tips to Outsmart the News Feed Algorithm
Facebook has been testing and changing the algorithm of its news feed which resulted in organic posts losing their reach. In this blog we give you 8 tips on how you can outsmart the algorithm and gain your reach back. If you really want to reach your target audience on Facebook, you will need to get started with Facebook advertising rather sooner than later.
Read ArticleInformative
Why News Feed Moves towards Promoted Posts
Facebook is moving towards a news feed that only shows promoted posts and posts by friends and family. Whilst advertisers are not affected by this possible change in the news feed, publishers and other businesses who have only made use of organic posts are affected the most. Thus, it seems most logical to move towards Facebook advertising and start boosting your posts.
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Launch of a New Optimisation Method
We’ve just launched a new optimisation algorithm. This new optimisation method allows you to optimise ad sets using target parameters for a fixed KPI.
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Industry Update
10 Best Shopify Apps to Boost your BusinessIndustry Update
Everything you need to know about Facebook’s Conversions API