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Facebook Campaign Structure: A Quick Overview

Facebook has changed its campaign structure quite a few times already. Here we’ll give you a quick and handy overview of how your Facebook campaigns are structured.

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The Next Steps for Ads on Instagram

We got a lot of questions about the progress of advertising on Instagram. What about the API for Ads on Instagram and which advertisers are able to use the Ads on Instagram? This powerful mobile platform offers many advertisers a lot of opportunities.

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Facebook Bidding Guide: How to use CPM, CPC, oCPM & CPA

We’ve been getting a lot of questions about the best way to setup a bidding strategy for Facebook campaigns. By default ad campaigns on Facebook run using oCPM.

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Company Update

Conditional Publishing

We launched a new Facebook advertising feature in The Next Ad which allows you to (re)act on external data such as your product feed, the weather conditions or stock market results.

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