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PPC Conversion Optimisation Tips to Increase PPC Conversion Rate

One of the most popular models for digital advertising is PPC advertising. It is a great way to attract new customers and potentially see a huge ROI. However, in order for PPC ads to be effective, you need to take time to optimise them to ensure the best conversion rate possible.

Rebecca Alston

Guest writer

Advertising is a very important part of running a successful business. It is how you attract new customers and show off your product and/or service to the world. While billboard and newspaper ads have long been used, digital advertising has taken over and is the most effective way to reach an audience.

One of the most popular models for digital advertising is PPC advertising. It is a great way to attract new customers and potentially see a huge ROI. However, in order for PPC ads to be effective, you need to take time to optimise them to ensure the best conversion rate possible.

With that in mind, let’s go over some tips to improve your PPC ads and take your conversion rate to new heights.

Improve Your Landing Page

advertising landing page

Arguably nothing is more important to the success of your PPC campaign than your landing page is. Your landing page is where people will go after clicking on your ads, and you want to give a good first impression.

Your landing page should be clear, look good and ensure the font size and important points are large enough to draw visitor attention immediately. The content on the landing page should resonate with people and show how your product/service can help them with their pain points.

To make the best landing pages, you need to begin with a goal. You may want them to sign up for an email list, make a purchase, follow your social media or do a variety of other things. Whatever your goal, design the rest of the page around doing all you can to help people complete that goal and take that action for you.

Of course, never forget the call-to-action and you should make sure your landing page loads incredibly quickly. If you make people wait longer than a few seconds, many people are likely to abandon.

Use Remarketing

Another great way to boost your overall PPC conversion rate is remarketing. The idea of remarketing is all about re-showing your ads to people who have seen or interacted with them, but didn’t perform the desired action (such as making a purchase).

Using this technique can help give them the final nudge they need to make a purchase or complete the desired action. This helps you increase your overall conversion rate, without having to spend an arm and a leg to reach a whole new person.

Those who have shown interest in the past are more likely to convert than someone brand new, in most cases. While retargeting isn’t always effective, even if a small number of those retargeted go on to convert, it can be a worthwhile effort.

Utilize the Correct Keywords

By using the correct keywords, they ensure you can create relevant ads that will resonate and reach the right people. Having certain words and phrases in the ad can lead to more conversions and purchases, so you want to ensure you have the right ones present.

You want to match up the words used in your ad to the words people in your target market often search for. There are also different types of keywords that you should be aware of. This includes short-tail keywords, long-tail keywords, inferred keywords and even seasonal keywords.

Each can have their own value within your ads, so be sure to do your research and decide which you want to focus on. However, many companies will use multiple different types of keywords in their ads and content.

You also want to filter out and get rid of any negative keywords. These are keywords that simply aren’t converting well, and getting rid of them can lower your costs and increase your overall conversion rate.

Any of these tips will be able to help you increase the conversion rate of your PPC marketing efforts.

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