First and third-party cookies explained
Cookies are small files containing information like usernames and passwords. Cookie data is created when a server connection is established and contains a unique ID to your computer and network. On your subsequent internet use, the server reads the ID and determines the information to display.
There are two types of cookies marketers use:
- First-party cookies
- Third-party cookies
First-party cookies are generated and stored by default within the website you visit. The cookie is used to offer a better user experience and is stores passwords, basic user data, and preferences. Using the first-party cookie, marketers learn about your behavior on their site and develop marketing strategies around this information. However, they can’t see user behavior on websites besides their own.
Because of first-party cookies, e-commerce platforms remember login information, user-preferred languages, items in user carts, and more.
Third-party cookies are simply tracking codes created by a third party to track user behavior across the internet. With this data, they can create visitor profiles for retargeting.