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PPC Conversion Optimisation Tips to Increase PPC Conversion Rate

One of the most popular models for digital advertising is PPC advertising. It is a great way to attract new customers and potentially see a huge ROI. However, in order for PPC ads to be effective, you need to take time to optimise them to ensure the best conversion rate possible.

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Rebecca Alston ,Guest writer

Guest Blog

6 Reasons to Invest in Your LinkedIn Page

In the increasingly crowded world of social media, LinkedIn can often get lost in the noise. As a less flashy, less often-publicized site, it often garners less attention from businesses. But this is a mistake. If you want to make the most of your company’s online presence, you should invest more time, effort, and money into its LinkedIn page. An optimised LinkedIn page is an invaluable tool for any business. Here are six reasons why.

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Strategy

Instagram Strategies That Will Boost Your Ecommerce Sales

Social media has become a powerful marketing tool for retailers. Without a doubt, Instagram leads this list. Insta is all about engagement, emotions, and aesthetics. Therefore, the marketers’ primary aim is to elaborate a promotional strategy that fits all these peculiarities. The more loyal audience you have here, the higher will be the eventual revenue increase. It goes without saying that the quality of content, thoughtful content plans, advertising, and analytics should be fundamental aspects of your social media activity. Below we’ll consider five more ways to not only scale your audience but also nudge it to purchase.

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Strategy

Top 10 Lessons From TikTok Every Marketer Has to Learn

TikTok is a rising star in the world of marketing, and because more and more marketers want to use it, we've provided you with 10 tips to make the most of it!

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