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Strategy

How to Use Social Media to Convert More Leads to Sales

Social media is known as a great tool for generating leads, but can they be used to close sales? With so many small businesses operating exclusively on Instagram or Facebook, the answer is yes. Here’s how you can do that for your business.

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James Riddle

Strategy

Steps Towards Building Original & Well-performing Ads on Social Media

When building creatives for your business, keeping to conventional strategies is vital. Of course, several tactics that apply to all companies are available, ensuring well-performing, eye-catching advertisements. Yet, we all want to be creative and original in the process. What should I include in my ads so that they're distinct? How do I let my audience know it's my company which is advertising? Fortunately, creating original ads while playing it by the book is totally possible!

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Strategy

3 Ways to Attract People to Your Store Using Digital Advertising

With the rise of e-commerce and online shopping, local stores are gradually being left behind. Yet, there are tons of benefits that customers get from brick-and-mortar shops, such as personalised attention, seeing the product for themselves, and high credibility. So, how do you encourage customers to drop by your business, make a purchase, and consider it for the next time? Here, digital advertising always comes in handy.

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Strategy

Best Digital Advertising Strategies for your Webshop

Nowadays, placements such as Facebook, Instagram and Google allow you to get valuable insights and meaningful targeting, which will make your advertising process much easier. Let’s say you’ve got a jewellery store—what would the advantages be for your business, and how could you make use of the advertising strategies at your disposal? If you’re asking yourself these questions, you’ve come to the right place!

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