Strategy
Strategy
How Stories Can Help You Promote Your Brand
Last month, Facebook revealed that it had reached an impressive 300m daily active users for Facebook and Messenger Stories combined, so you can imagine the potential reach that advertising on this placement can have. Of course, the Stories format has also become very popular on other Facebook-owned platforms such as Instagram Stories and WhatsApp Status. We discuss how Stories can play a strong role in creating and increasing brand awareness.
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Strategy
Why Advertisers Love Collection Ads
With the busy Christmas period and the second half of the holiday season fast approaching, customers have already started to loosen their purse strings. Whilst many get ready to face the cold temperatures and hit the high streets for their shopping sprees, others prefer to shop from the comfort of their home. Though many turn to their laptops, PCs or tablets for their home shopping, the number of mobile device shoppers has been steadily increasing in the past few years. Smartphones have not only changed the way we behave and connect with people, but also the way we shop. The question here, though, is which ad format advertisers can use to best reach their audiences through their mobile devices. We examine the impact that collection ads have had on advertisers and shoppers alike.
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8 Tips to Outsmart the News Feed Algorithm
Facebook has been testing and changing the algorithm of its news feed which resulted in organic posts losing their reach. In this blog we give you 8 tips on how you can outsmart the algorithm and gain your reach back. If you really want to reach your target audience on Facebook, you will need to get started with Facebook advertising rather sooner than later.
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Create Lookalike Audiences Automatically
The time of manually creating multiple Lookalike Audiences is over. With our newest Automatic Audience Creator, you can automate this creation process. Create Lookalike Audiences of all audiences of a specific source audience type at once. Easily edit, copy and delete your newly created audience automation. In the end, this new feature will make your workflow much more efficient and ultimately will save you time.
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